BET99 Premieres New

Responsible Gaming Campaign Starring Georges St-Pierre

Canadian sportsbook BET99 has released its latest commercial starring UFC legend Georges St-Pierre. The 30-second spot focuses on BET99’s tools like time and wager limits, providing players information they need to make informed decisions about gambling.

BET99 timed the launch of the campaign to coincide with the return of the NFL and other major leagues like the NHL, NBA, and European soccer. "The return of major sports also means the return to gambling, whether it be traditional betting or fantasy sports, which makes the promotion of responsible gambling this time of year even more critical," says Binu Koshy, Creative Director for BET99.

"Responsible gambling is a serious message,” Koshy explains. “But often the best way to make serious messages resonate is through humour. Our commercial concept is based on the insight that while iGaming is fun and exciting, there are times and places where it's best to avoid playing, like during a date night with your partner."

Having a Canadian sports icon like GSP deliver the message ensures that people will stop and take notice. “I've made a few commercials with BET99 now and I believe this is our best one yet,” adds the UFC Hall-of-Famer. “I think viewers will find it funny while also appreciating the serious message about the importance of gambling responsibly.”

BET99 wants all players to enjoy their gameplay and gamble responsibly. We offer a wide range of tools, tips, and support options. These can all be used at your discretion to adjust your gameplay while playing on BET99 Sportsbook and Casino. For more information on BET99’s Responsible Gaming commitments, visit on.bet99.ca/en/responsible-gaming

Click here to watch GSP’s Responsible Gambling commercial for BET99.